New & Old History
In December of 1980 I graduated from Goddard College in Plainfield, Vermont. I then moved to Burlington, where I worked as a bicycle mechanic and a temp at Digital Computers. During that time I heard an ad on WRUV, the UVM radio station. The University’s performing arts presenter, The Lane Series, was looking for someone to put up posters in exchange for tickets. That is where it began. Soon I discovered organizations would pay for postering services, and the rest is…
Bill Orleans started Professional Postering (originally called Chittenden County Poster Service). First clients: Lane Series, Vermont Symphony, LeClub, Hunts and Main Street Dance Studio.
Bill and partner Liz Rosenzweig started publishing Burlington’s Entertainment Guide Newspaper. Writers included Paula Routly, Pamela Polson, Tim Brookes, and Robert Resnick (ended in 1990).
Hired Stefanie Shreiner as first employee.
Brochure distribution began in the Greater Burlington Area. Professional Postering and Distribution began. First Clients: Burlington Square Mall, Champlain Mill and Champlain Valley Fair.
Began “Burlington’s Best” a cartoon place mat map. Early advertisers: Finest Hour Hot Tub, Carbur’s and Leunigs (ended in 1989)
Expanded distribution service to Addison and Washington Counties.
Celebrated first anniversary at a party on the patio of the Daily Planet.
Moved Office from home to Main Street in downtown Burlington.
Started “Stats For Less”, a photo stat service, a precursor to scanners and high quality printers.
Expanded service to cover the State of Vermont.
Celebrated two and a half year anniversary, party at Lilly’s Top of the Town.
Named Runner-up Entrepreneur of the Year – in the Vanguard Press, Best of Vermont Readers Poll, (along with Ray Pecor and Tony Pomerleau and what ever happened to those guys?)
Known for distributing shoe brochures. Clients Dexter, Dunham, and Timberland Outlets.
Rented a garage at Easy Self Storage, eventually ending up with four units.
Bill’s twin sons Max and Louie were born.
Hired Lorraine Healey (still going strong!).
Hired Denise Bergman and Frank Davison (both still going strong!).
PP&D won The Blue Chip Enterprise Initiative Award.
Expanded the Killington Region with forty new racks including Cortina, Pico Hotel and Inn at Six Mountains.
Established the Vermont Attractions Association Member to Member Brochure Distribution Program. (still going strong!)
PP&D owns three hundred and fifty brochure racks in fifteen regions.
Acquired Killington brochure route from BJ Jerome of BJ Brochure Distribution.
Moved to 1,200 square foot warehouse at 180 Flynn Avenue.
Acquired Killington and White River Junction brochure routes and racks from Howard Downes of Resort Brochure Distribution.
Acquired Stowe brochure route and racks from Howard Downes of Resort Brochure Distribution. Now with ninety-six pocket racks.
Acquired Addison County brochure route and racks from Pete and Bette Horton of Arkmont Brochure Distribution.
Acquired Plattsburgh New York area brochure route and racks from Russell Blaise (from Ausable Chasm) of KB Management Distribution.
Published first brochure distribution catalog.
Placed over a dozen newspaper / magazines racks throughout Greater Burlington including six Simon’s Stores and three Burlington Bagel Bakeries.
Moved to 2,400 square foot warehouse at 377 Pine Street, Burlington.
Hired Jerry Newton
Hired John Lashua.
Hired Pat Blow
Joined International Association of Professional Brochure Distributors.
Expanded Warehouse to 4,400 square feet and move office on site.
Established Dining Out Pocket Brochures, locating twenty-five customized brochure displays in Greater Burlington.
Purchased Montpelier’s Downtown Association Brochure racks system and a management contract for the State Street Information Booth.
Bill Orleans elected to the Board of the International Association of Professional Brochure Distributors at their annual conference in San Diego California.
In San Diego, Bill with Frederic Faurennes of Aeolus Productions Brochure Distribution of Belgium during the 2005 Conference.
Launch of PPD Website!
Acquired Lake Placid, New York area brochure route from Bill Dow of Adirondack Brochure Distribution. Adirondack will continue to service Lake George and many other areas in New York.
Bill Orleans elected to the Board of the Vermont Travel Industry Conference.
Bill Orleans elected to the Board of the Vermont Hospitality Council, of the Vermont Chamber of Commerce.
PP&D acquired the Quiet Concierge, a unique three ring binder packed full of dining and activity information. These books are currently located at over fifty lodging establishments in Greater Burlington.
Bill Orleans attends the International Association of Professional Brochure Distributors conference in Orlando, Florida.
Bill Orleans joins a Vermont Chamber of Commerce trade delegation to Beijing and Shanghai China, staffing Vermont’s booth at an International Travel Show.
Bill Orleans attends the International Association of Professional Brochure Distributors conference in Chicago.
PP&D places a new brochure display at the Robert E. Miller Expo Centre in the Champlain Valley Exposition, Essex Junction, Vermont
PP&D assumes total responsibility of the Vermont Attractions Association Member to Member Distribution program and is now traveling to Southern Vermont on a regular basis.
PP&D placed a new brochure display in the newly restored Colchester Historical Society Schoolhouse at Airport Park.
Bill Orleans attends the International Association of Professional Brochure Distributors conference in Paris and Antwerp. International membership almost equals domestic.
Premier of PP&D’s first E-mail newsletter!
Hire Paul Hamilton (still going strong) and Mo Hebert.
Bill Orleans elected chairperson of the Vermont Travel Industry Conference.
PP&D locates three brochure racks and a bulletin board at the new Lamoille County Information Center in Morrisville.
Vancover, Canada. Bill Orleans Elected President of the International Association of Professional Brochure Distributors.
After 25 yearly sales attempts, PP&D is now proud to be distributing The Great Escape Brochure. (Perseverance pays!)
PP&D hosts the International Association of Professional Brochure Distributors in Vermont. Member from six countries and ten US States attend. Tours include Spirit of Ethan Allen, Shelburne Farms and Magic Hat Brewery.
Bill Orleans was awarded the 2011 Vermont Travel Person of the Year award. This award is presented to an individual who contributes significantly to Vermont’s travel I& tourism industry, enforces the Vermont brand, promotes the value of tourism to the state’s economy, and exemplifies what is good within the travel industry.
Acquired Kingdom Brochure Distribution, and over forty Brochure Displays in the Northeast Kingdom of Vermont from Raymond Menard of Newport
Hire Jon Haftarczuk
PP&D places new displays at the Quechee Gorge Welcome Center and has exclusive distribution for non-chamber members.
April – 2013
Extra Special Locations program begins, allowing customers to pick and choose among a dozen high traffic locations without paying for all the locations in that region.
May – 2013
PP&D purchases the BLUE MAP and nineteen brochure display locations formerly owned by the Information Gallery. New sites include the Church Street Marketplace Information Kiosk, and displays at Shelburne Museum, Shelburne Farms, Shelburne Vineyard, Fiddlehead Brewery, Hotel Vermont and six Lake Champlain Ferry docks.
PP&D is recognized as Allied Member of the Year by the Vermont Chamber of Commerce. This award is designated to an individual / business who is a leader in offering a service that supports and promotes the hospitality industry in Vermont.
May 28, 2014
PP&D published the new and improved BLUE MAP, increasing print run by 30,000 copies and adding distribution to nine new regions.
Hired Eric Dion and Alan Aitken
Received exclusive contract for brochure distribution and publication management at the Burlington International Airport.
PP&D publishes Upper Valley Vacation Coupons for Woodstock, Quechee, White River Junction, and Hanover. Clients include Billings Farm, Quechee Gorge Village, Skinny Pancake, Farmway and Sugarbush Farm.
Bill attends the International Association of Professional Brochure Distributors Conference in Orlando Florida. To reflect the membership and industry trends the association name is changed to International Association of Visitor Information Providers (IAVIP).