How many brochures do I need?
How I wish there was a simple answer to that question. Wouldn’t it be nice if you could take your address number multiply by years in business and divide by amount of employees.
Unfortunately those aren’t the factors that you need to consider. More important are requested regions, thickness of your piece, popularity of your business, attractiveness of your brochure and if the staff where the rack is located is promoting your brochure.
Initial Delivery:
We can give you a rough idea of quantity needed for an initial delivery to all our racks and public racks where your NEW brochure will be placed:
The first number is for rack cards, the second 6 – 8 panel brochures, third 16 – 20 panel brochures, and lastly for really thick 28 panel brochures (a panel is each side of the paper – an 8 1/2″ x 11″ brochure folded in thirds is six panels). These estimates can vary due to paper weight / thickness.
|
Rack Card
|
6 – 8 Panels
|
16 – 20 Panels
|
28 Panels
|
|
| A-1 – Greater Burlington Area |
20,200
|
13,200
|
3,600
|
2,100
|
| A3 – Stowe – Black Diamond |
14,000
|
9,200
|
2,400
|
1,500
|
| A3.5 – Stowe – Blue Square |
9,500
|
6,200
|
1,600
|
1,000
|
| A4 – Waitsfield / Sugarbush |
16,600
|
7,600
|
2,000
|
1,200
|
| A5 – Smugglers Notch / Rt. 15 |
6,500
|
4,300
|
1,200
|
700
|
| A6 – St. Albans / Grand Isle |
6,600
|
4,400
|
1,200
|
700
|
| A7 – Jay / Newport |
5,700
|
3,700
|
1,000
|
600
|
| A8 – NE Kingdom / St. Johnsbury |
7,600
|
5,000
|
1,400
|
700
|
| B1 – Montpelier / Barre |
7,600
|
5,000
|
1,400
|
800
|
| B2 – Middlebury / Vergennes |
8,500
|
5,500
|
1500
|
800
|
| B3 – Southern Addison |
6,800
|
4,500
|
1,200
|
700
|
| C1 – Killington / Rutland |
15,000
|
10,100
|
2,700
|
1,600
|
| C2 – White River Junction / Woodstock |
9,000
|
6,000
|
1,575
|
900
|
| C3 – Okemo / Ludlow |
7,800
|
5,000
|
1,400
|
700
|
| D1 – West Lebanon / Hanover NH |
3,000
|
2,000
|
600
|
300
|
| E1 – Plattsburgh / Ausable |
5,500
|
3,600
|
1.000
|
600
|
| E2 – Lake Placid NY |
7,200
|
4,700
|
1,300
|
800
|
| E3 – Saranac Lake NY |
3,500
|
2,400
|
700
|
400
|
| E4 – Fort Ti. / Schroon Lake NY |
7,800
|
5,000
|
1,400
|
800
|
| F1 – Ferry Distribution |
3,000
|
2,000
|
1,000
|
500
|
| VAA Member to Member |
15,100
|
9,700
|
3,200
|
Resupply Numbers:
Estimating how many we will need to resupply is an even greater challenge. Obviously State Maps, Trail Maps, Ben & Jerry’s and Ferry brochures will be picked up faster then one from a gift shop or restaurant. But remember it’s often the quality of the visitor not the quantity!
My educated calculation estimates (for a six month period):
- Larger well known attraction’s with colorful brochures should probably multiply that number by three.
- The smaller shops and specialized attractions should multiply that number by 1.5 or possibly double the number.
- If you are a year round attraction try adding multiplying by 1.5 again
- Limited month / busy season brochures (snowmobile or boat rentals) will go through many more brochures in their peak months.
Please call me for more specific estimates.