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Bill Orleans
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History
of PP&D Brochure Distribution
In December of 1980 I graduated from Goddard College in Plainfield,
Vermont. I then moved to Burlington, where I worked as a bicycle
mechanic and a temp at Digital Computers. During that time I heard
an ad on WRUV, the UVM radio station. The University's performing
arts presenter, The Lane Series, was looking for someone to put
up posters in exchange for tickets. That is where it began. Soon
I discovered organizations would pay for postering services, and
the rest is....... |
December
1981 - Bill Orleans started Professional Postering
(originally called Chittenden County Poster Service). First
clients: Lane Series, Vermont Symphony, LeClub, Hunts and
Main Street Dance Studio.
March 1982 - Bill and
partner Liz Rosenzweig started publishing Burlington's Entertainment
Guide Newspaper. Writers included Paula Routly, Pamela Polson,
Tim Brookes, and Robert Resnick (ended in 1990).
June 1982 - Hired Stefanie
Shreiner as first employee.
June 1982 - Brochure
distribution began in the Greater Burlington Area. Professional
Postering and Distribution began. First Clients: Burlington
Square Mall, Champlain Mill and Champlain Valley Fair.
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August
1982 - Began "Burlington's Best" a cartoon
place mat map. Early advertisers: Finest Hour Hot Tub, Carbur's
and Leunigs (ended in 1989)
September
1982 - Expanded distribution service to Addison and
Washington Counties.
January
1983 - Celebrated first anniversary at a party on the
patio of the Daily Planet. |
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November 1983 -
Moved Office from home to Main Street in downtown Burlington.
February 1984 - Started "Stats For Less",
a photo stat service, a precursor to scanners and high quality
printers.
May 1984 -
Expanded service to cover the State of Vermont.
July
1984 - Celebrated two and a half year anniversary,
party at Lilly's Top of the Town.
January 1985 - Named Runner-up Entrepreneur of the
Year - in the Vanguard Press, Best of Vermont Readers Poll,
(along with Ray Pecor and Tony Pomerleau and what ever happened
to those guys?)
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June 1985 - Known for distributing
shoe brochures. Clients Dexter, Dunham, and Timberland Outlets.
March 1985 - Rented a garage at Easy Self Storage,
eventually ending up with four units.
September
1988 - Bill married wonderful wife, Sue Trainor (still
going strong!)
September
1989 - Bill's twin sons Max and Louie were born.
November 1992 - Hired
Lorraine Healey (still going strong!).
February 1993 - Hired Denise Bergman and Frank Davison
(both still going strong!). |
June 1994
- PP&D won The Blue Chip Enterprise Initiative
Award.
December 1995
- Expanded the Killington Region with forty new racks
including Cortina, Pico Hotel and Inn at Six Mountains.
June 1996 - Established
the Vermont Attractions Association Member to Member Brochure
Distribution Program. (still going strong!)
July
1996 - PP&D owns three hundred and fifty brochure
racks in fifteen regions.
July
1996 - Acquired Killington brochure route from BJ Jerome
of BJ Brochure Distribution.
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Winning the Blue Chip Enterprise Initiative Award. |
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